Football Matters To Me
IRVING, Texas (Oct. 3, 2013) – The National Football Foundation (NFF) unveiled a new campaign tonight that encourages people to tell why football matters to them. The campaign, called Football Matters to Me, will provide people from border-to-border and coast-to-coast a voice in highlighting the positive impact that football has had on their lives by utilizing social media platforms and the hashtag: #ImAFootballPlayer. The campaign will encourage participation via a series of national television spots with high-profile former players who subsequently achieved remarkable success later in life.
“This campaign is an opportunity for all of us who care about football to recall the lessons learned from this great game,” said NFF Chairman Archie Manning. “Over the years, numerous past players have asked the NFF for an outlet to express their passion for the game. This campaign will showcase the impact football has had on their lives, helping us to generate awareness for why football matters long after the games have been played.”
In December of 2014, the NFF announced the launch of FootballMatters.org, a powerful new addition to the organization’s campaign to highlight the good in the game and the lifelong benefits to those who play it.
For more information please visit FootballMatters.org.
Watch Videos from the "Football Matters to Me" Campaign